Africa is far away. It is so far that many people have been yearning for it all their lives, but have not yet set off. There is a flood of information about this place. Some people tell you which camp to live in, others tell you which animal migration you must chase; some recommend online celebrity check-in points, and others list a long list of sights not to be missed. There are more and more choices, but it is becoming more and more difficult to distinguish: what kind of journey truly belongs to you. And this is the meaning of AMARA's existence. AMARA is headquartered in Nairobi, the capital of Kenya, and has a representative office in China in Beijing, focusing on travel services to destinations in East Africa. We not only understand this land, but are deeply rooted in its culture, nature and life. We believe that every long trip should not be a copy-and-paste itinerary, but a personal experience. Some people long to follow the footsteps of the lions in the morning light of the Masai Mara; some people hope to take their families across the East African grasslands to share unforgettable times; some people yearn to feel the vastness of the world under the Kilimanjaro Snow Peak, and some people just want to stay away from the hustle and bustle and find the long-lost tranquility. No matter where we set out, we carefully polish every journey with professionalism and love. Relying on our own regular fleet, a team of professional certified drivers, and long-term partnerships with high-quality local hotels and camps, we are able to provide every traveller with a more efficient, reliable and in-depth African travel experience. Behind each trip is a professional team with many years of experience in tourism reception in East Africa, guarding every departure with rich field experience. Because a truly unforgettable trip is never just about arriving at a destination. But after returning, you will still think of the wind blowing through the grassland.